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From Idea Spark
to Brainstorming

At the Plan phase, minds are put together to brainstorm and deliver feasible solutions based on the outcomes of phases one and two. More persons ordinarily mean more processing power. Best ideas are ones that come from a flash of inspiration, usually randomly, and usually alone. However, the cumulative work of team brainstorming adds a few new dimensions – such as idea revision and blending, that compensate for the natural disadvantages of solo idea generation.


In general, brainstorming is a strategy for creative productivity that ultimately leads to effective solution provision. Generated solution ideas are therefore financed and implemented in the subsequent phases. Below is the graphical illustration of the ideation process. Ideally, the ideation process starts by taking in the outcomes of the diagnalytics phase as inputs for further processing. The brainstorming process considers these from four critical perspectives: problem perspectives, the points of view of brainstormers, insights gained and the blueprints for a sustainable resolution of observed challenges. These ideas are further tested using our evaluative criteria. If they pass, they are moved up to the finance and execute phase otherwise they are reprocessed.

The Ideation Process

Goals of The Ideation Process


The following are the goals of the ideation:

  • To provide the opportunity for asking the right set of questions as well as generate ideas that will resolve problems and challenges identified at the diagnosis phase.
  • To provide both the fuel and also the source material for getting more innovative solutions to the challenges at hand.
  • To challenge the process for more insights-for-innovation and increased understanding of stakeholder needs.
  • To create the platform for continuously advancing and increasing the innovation potential of the proposed solution.
  • To harvest and bring together other perspectives to the considered subject matter.

Ideation | Key M&E Indicators

1. Quantity Total number of ideas generated
2. Quality Feasibility of generated ideas
Closeness of generated ideas to meet
design specifications
3. Variety % exploration of the design space during the
idea generation phase
Degree of similarities in generated ideas
4. Novelty Degree of distinctiveness or uniqueness of idea
relative to other ideas
Novelty density (share of highly distinctive ideas
to the totality of ideas presented)